Tuesday, December 15, 2009

Traveling So Far To Be In The Same Place Quicker

There's so much talk of the progress that has been made in technology over the last decade, but in reality the progress we have made technologically is only further enhancing previous technologies and making them more convenient.
The argument that technology is evolutionary and not revolutionary is becoming more and more apparent in modern times. We have not seen new media create any different content, we have only been able to access old content through a new medium. New media absorbs the old media's messages and regurgitates it back in a more user friendly manner.
Television has lost its cache because of DVR, Tivo and Hulu. Television requires a schedule to sit down and watch something. The new media has eliminated the time pressure associated with watching TV and has replaced it with convenient segments of shows that can be fit into any schedule, no matter how hectic.
Film is being replaced by Netflix and bit torrents that beat going to the movies in both speed and convenience. These mediums are almost instant, cheap and are simple to use. The issue of time is less prominent here than in television because for many people, going to the movies is a date or an outing. However, when it comes to buying DVDs, films are losing money from consumers who just decide to watch it on Netflix or download the torrent.
It's becoming a question of how to monetize these new mediums to insure that the corporations creating the product get paid. It's hard to charge for the Internet, especially with pirated versions of almost everything floating around, but something tells me they will find a way to do it.

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